Yew's Path
Yew's Path (Manter/Fedrigoni)
A special label created for Manter's 2023 catalogue “The New In” based on the concept “a journey”.
Nothing connects travel and paper better than maps.
In this digital age, printed maps play an evocative and fetish role: used as “poetic cartography”, they not only describe a territory objectively, but also convey the sensation of travelling back in time to mythical areas.
The hidden vineyard is at the end of “Yew's Path” and the label becomes its map.
With this concept, we associate our proposal to a fascinating premium segment of exclusive wines, linked to all those small “terroirs”.
On the adhesive paper, the design for this white wine is recreated using all kinds of printing techniques and finishes: gold stamping, debossing and embossing for the reliefs, or the paper overlays.
All this adds visual quality and a three-dimensional orography