Branding & Labeling Yeast Fermenting since 1991
Plankton TeaPlankton TeaPlankton TeaPlankton Tea
Plankton Tea

Plankton Tea

La Tetera Azul

A dip into the underwater world.

This design seeks to immerse the observer in plankton's natural habitat, the seabed. 
A world inhabited by algae, microorganisms, and even an animal that feeds on them: the whale shark. This fish becomes a key feature and is integrated into the packaging, serving both as a closing lid and a seal.

The visual elements are structured to directly highlight plankton as the main ingredient of this product. Offering an original and innovative take on the world of herbal teas. 

The iridescent blue paper immerses us in the ocean, alongside an abundance of microscopic elements and the texture of the whale shark’s skin, rendered in silver foil stamping. Also, the diecut seaweed overlaps to enhance the overall sense of depth.

Naturally, innovation and distinctiveness are also design objectives for this packaging.

Planton Tea is an innovative and experimental proposal by La Tetera Azul.

At Pablo Guerrero Studio, we work developing projects in Graphic Design, Branding, Naming, Wine labelling, Packaging and Visual Identity.
We act as the yeast that ferments those ingredients already present in a brand, to transform and elevate it.
Resulting in a new brand expression: one that is even more attractive, unique and nuanced.

See all works