Neveiru

A packaging design that underscores this premium mineral water's birthplace: from those breathtaking natural rugged sceneries of Picos de Europa (northern peaks) and their pristine snow deposits (neveros).

From this initial vision, our goal was to elevate that concept design into a high-quality packaging: looking for a memorable experience that also conveyed the brand's origin and values.

Accordingly, we developed a memorable engaging interaction with the movement of the pop-up goat figures, and their recognisable clashing of horns. Taking advantage of an unusual 45° corner perspective to show both sides interacting.

Altogether, this design evokes the natural origin of the product, while its lines, overlays, and finishes convey a sense of purity and superior quality.

All of its components— paper, finishes, and the bottle itself as a geometric canvas—play a role to accentuate the “peaks”, and create this interplay between its sides. Moreover we integrated high-quality printing production techniques such as embossing, stamping, die-cutting, and the overlaying papers.

An elegant yet playful result, that elevates this project as a fine example of how visual creativity can crystallise into a commercial production: all at the service of a “deluxe” brand.

Project created in collaboration with Javier Garduño.