Cova da Xabreira

Cova da Xabreira is, by its very nature, a meeting place – a “lugar de encontros” – at Seadur, the eastern gateway to the Valdeorras region, Ourense. There you will find Cova da Xabreira, a space/experience that is at the same time a restaurant, a winery, a lodging, a route…

Its wine is the brand’s ideal ambassador for conveying this entire ecosystem of vineyards, caves, nature, history, and the landscape of inland Galicia.

The team leading this project entrusted us with the task of rebranding and redesigning the labelling, incorporating a style and values that could be summed up in an original concept: “Enxebre^* chic”.

We rolled up our sleeves to create a compact, dynamic logo imbued with tradition. To achieve this, we enlisted the talents of Ales Santos, an expert calligrapher and typographer, and a trusted collaborator of the studio in these fields.

Using Juanjo López’s “Pliego” typeface as a starting point, we began to define and develop a refreshed visual identity. Shapes connect and flow through its linked letterforms and swashes, leading us to the final version.

These patterns also connect us with the Galician decorative tradition of ceramics, stone reliefs and wood carving.  

What's more, from a printing production perspective, the combined use of embossing and gold stamping brings this graphic feature to the light.

The neck label adds a sophisticated touch that adds visual balance and serves to identify the vintage.

* Enxebre: a Galician term meaning authentic, pure, quintessential or genuine. Often used to describe something highly traditional, typical or unadulterated within Galicia's culture.