Branding & Labeling Yeast Fermenting since 1991
Alto del ChupeteAlto del ChupeteAlto del ChupeteAlto del Chupete
Alto del Chupete

Alto del Chupete

Rioja de Viñedo Singular

Viña Alto del Chupete (Dummy's Peak Vineyard): a project designed for this organic Rioja, based on a curious and evocative childhood anecdote.

«I can't remember it, but I live it again every time I've been told the story. 
After unsuccessful attempts to kick my dummy habit, my father took me to this wine estate, buried it there and told me a story: so real and so beautiful that I never used it again.

Whenever I fancied it, I thought it was in a wonderful place and that I could always get it back. Imagining the spot calmed me down.

Now, I see a dream come true."

— Pablo Monreal (J.F. Arriezu winery).


At Pablo Guerrero Studio, we work developing projects in Graphic Design, Branding, Naming, Wine labelling, Packaging and Visual Identity.
We act as the yeast that ferments those ingredients already present in a brand, to transform and elevate it.
Resulting in a new brand expression: one that is even more attractive, unique and nuanced.

See all works
Financiado por la Unión Europea - NextGenerationEU